Branding + messaging + packaging
Fine jewelry no longer means an exclusive attitude and an unattainable price point. UK brand Edge of Ember creates high quality personal pieces with recycled metals, lab grown diamonds, solid gold and ethically-sourced stones. We refreshed their identity and packaging suite with a bespoke quality, balanced by a bit of edge.
Here’s how: We crafted a bold extended sans serif type treatment, paired with an EOE monogram linked that represents the jewelry clasp. Combining these elements with an unexpected color palette, we added pops of warmth in organic color blocks and separated them with a river of gold for an organic, sophisticated and striking effect. Then, we developed messaging that balanced energy and elevation.
PARTICIPATE POSITIVELY IN THE WORLD THROUGH
EVERYDAY JEWELRY WITH ELEVATED EDGE.