Branding + Packaging + Positioning
A gathering place
of a different kind.
Holistic Ranch creates regenerative experiences through deep environmental consideration and simple presentation. We created an identity that would incorporate both the Holistic Ranch General store, Holistic Ranch goods and the Holistic Ranch B&B in Yucca Valley, California.
Here’s how: We explored the idea of regeneration as a destination throughout the identity, beginning with the tagline Restore the land. Renew the body. Circles and curves throughout the suite convey a sense of relaxed simplicity, starting with the logo. The arch of the logo’s n letterform subtly recalls a horseshoe shape and the inviting doorways of Holistic Ranch properties. Likewise, the submark’s arched form beckons, inviting the viewer into an experience of wellness and connection. Earthy yet modern, the uncommon color palette evokes the natural environment of sky, land and life in a differentiated way. Soft monochromatic imagery adds a layer of visual interest to collateral. Stylishly simple, the packaging suite feels refreshing, modern and wholesome, with open circles that speak to ingredient transparency and a holistic way of life. Elevated simplicity throughout the messaging brings a sense of calm and intentionality to the identity that evokes regenerative environments.
