strategy + branding + packaging + website
through the ages.
LaMaria is a skincare brand created by ob/gyn Dr. Manuela Maria Vazquez to respond to hormonal changes throughout a woman’s life and support skin health as estrogen levels dip. We brought their brand to life with timeless, elevated style.
Here’s how: Guided by our strategy, through design and messaging, we crafted an elevated space that celebrates a lifetime of beauty. Beginning with the tagline Beauty Through the Ages, we ditched the “anti-aging” terminology for a healthier approach to messaging, one that recognizes the beauty of every age. In design, we focused on communicating timeless taste with every choice. Romantic and confident, we paired a pattern of hand drawn feminine forms with a soothing color palette. To bring the brand story to life, we created a packaging suite punctuated with unexpected, graceful touches. Gold foil accents, illustrative design elements, linen textures and sensuous imagery come together to express grown-up elegance. Then, we infused the founder’s Brazilian heritage into the brand for a sunny feeling, full of lush nature and relaxed style. In messaging, we created brand-specific phrases like natural science skincare and the botany beauty to communicate elevated warmth and respect throughout the suite.
Tailored to your timeline.
SUPPORT THE BEAUTY OF EVERY WOMAN, AT EVERY AGE.