lamariahero
strategy + branding + packaging + website
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beauty

through the ages.

LaMaria is a skincare brand created by ob/gyn Dr. Manuela Maria Vazquez to respond to hormonal changes throughout a woman’s life and support skin health as estrogen levels dip. We brought their brand to life with timeless, elevated style.

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Here’s how: Guided by our strategy, through design and messaging, we crafted an elevated space that celebrates a lifetime of beauty. Beginning with the tagline Beauty Through the Ages, we ditched the “anti-aging” terminology for a healthier approach to messaging, one that recognizes the beauty of every age. In design, we focused on communicating timeless taste with every choice. Romantic and confident, we paired a pattern of hand drawn feminine forms with a soothing color palette. To bring the brand story to life, we created a packaging suite punctuated with unexpected, graceful touches. Gold foil accents, illustrative design elements, linen textures and sensuous imagery come together to express grown-up elegance. Then, we infused the founder’s Brazilian heritage into the brand for a sunny feeling, full of lush nature and relaxed style. In messaging, we created brand-specific phrases like natural science skincare and the botany beauty to communicate elevated warmth and respect throughout the suite.

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Tailored to your timeline.

LAMARIA DISRUPTS THE AGEIST SKINCARE SPACE TO
SUPPORT THE BEAUTY OF EVERY WOMAN, AT EVERY AGE.
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CONSIDERED CREATIVE for Elevated Brands.