Naming + strategy + branding + packaging
Nymble came to us with a wellness suite focused on getting more people moving by removing barriers like sluggishness, fog and fatigue. From naming and strategy to messaging and identity, we helped them create a brand culture that changes the fitness conversation from how we look to how we feel and empowers people to move for the right reason—their health.
Here’s how: Guided by our strategy, we crafted a name that feels graceful and energetic, with a twist that speaks to changing the conversation to focus on whole body wellness. Then, we built the logomark upon a stylish sans serif that feels both clean and sophisticated. Each letterform has beautiful transitions that give the mark as a whole a sense of movement. Inspired by bodies in motion, the 'N' submark captures the spirit of the brand in a clean and elevated way, while the grid pattern represents health journeys and individual pathways to greater wellness through movement. To enhance the suite, we created motivational messaging focused on the physical, mental and emotional benefits of getting your body moving.