nymble
Naming + strategy + branding + packaging
NYMBLE 24FPS V2

find what

moves you.

Nymble came to us with a wellness suite focused on getting more people moving by removing barriers like sluggishness, fog and fatigue. From naming and strategy to messaging and identity, we helped them create a brand culture that changes the fitness conversation from how we look to how we feel and empowers people to move for the right reason—their health.

fullwidth nymble

Here’s how: Guided by our strategy, we crafted a name that feels graceful and energetic, with a twist that speaks to changing the conversation to focus on whole body wellness. Then, we built the logomark upon a stylish sans serif that feels both clean and sophisticated. Each letterform has beautiful transitions that give the mark as a whole a sense of movement. Inspired by bodies in motion, the 'N' submark captures the spirit of the brand in a clean and elevated way, while the grid pattern represents health journeys and individual pathways to greater wellness through movement. To enhance the suite, we created motivational messaging focused on the physical, mental and emotional benefits of getting your body moving.

ooh

Move your body.
Move your mind.

NYMBLE’S WELLNESS SUITE GETS AND KEEPS YOU GOING SO YOU CAN ENJOY THE WHOLE BODY BENEFITS OF MOVEMENT.
left nymble
nymble right
animation
nymbleboxes
nymblemailer
nymble pattern
vessels
inside
layouts
bottle
animation2
shipping
hey jane
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CONSIDERED CREATIVE for Elevated Brands.