branding + packaging
INFUSED WITH THE
wisdom of nature.
A product line developed for the ancient ritual of Gua Sha, Wildling harnesses nature’s wisdom in non-toxic, sustainable skincare products. They came to us to develop a packaging suite that would speak to the natural ingredients in their products and help women discover wild self-love. We honored the plant world with a fresh, natural aesthetic that tastefully paid homage to the ancient roots of the gua sha ritual. Creating major visual interest through intriguing combinations of bygone and modern, we began to tell a brand story unlike any other.
Here’s how: We found inspiration for our patterns in folk art and paired down the elements into basic shapes representing the essence of natural ingredients. Selecting an uncoated, textured stock for labels and boxes allowed us to balance stunning gold foil touches with raw naturalness. A blind emboss frame around the box label brought home the considered nature of the brand.