Branding + Packaging
BEYOND
BEAUTY
As the Wildling universe expanded, they invited us to create the branding and packaging for a new line of skincare grounded in the connective force of plants, stones and the cosmos. Having worked with Wildling on their prior collections, we were delighted to dive into shaping their new line’s look and feel.
Here’s How: To convey the idea of energetically aligned skincare, we created a whole new look and feel, not only to distinguish it from competitors, but from other Wildling collections as well. We played with the power of three throughout the design, from graphic shapes & forms to the palette’s primary hues. Minimalist, structured vessels represent real results, while the circular forms of the box symbolize holistic skincare, plus touches of gold foil with a cosmic cadence. Then, we redesigned the website, including digital strategy, UX and UI, to represent the expanded Wildling universe of tools, skincare and rituals.