Here’s how: In strategy, we focused on breaking down barriers to entry for newcomers, making building a plant medicine practice feel enjoyable and empowering. To do that, we positioned Apothekary as your plant medicine partners, guiding customers to connect with a more natural way of life. We celebrated their connective ethos with custom bridge-like connections in the logomark. Then, we helped them take a stand for herbal healing with the powerful tagline Nature is Medicine. To evoke a personalized way of herbal medicine, we warmly invite people into the Apothekary community with design and messaging throughout the suite. The packaging provides a window into the product via die-cut, a simple how-to, and illustrations that deepen understanding of ingredient benefits. A golden dosing spoon elevates the ritual of mixing your own healing medicine, every day.