strategy + branding + packaging
baby
your baby.
Choosing the right babycare shouldn’t mean researching each ingredient in every product. Babyology nourishes baby skin with a beautifully simple standard: botanical care made with 100% edible ingredients for a worry-free bathtime and beyond. That means safer, happier little ones and more relaxed, confident parents—a naturally healthy combination.
For their rebrand, we positioned Babyology as simply beautiful babycare helping parents worry less and Adore More™. Playful curves lend the logomark’s letterforms a friendly, gentle and endearing sensibility. We transformed the 'olo' in the logomark into a smiley submark. Light, airy natural hues imbue the curves and waves of layouts with a clean, fresh feeling.
Adore More.
To evoke the discovery and wonder of “bathtime and beyond”, we created cut-paper worlds for products and packaging to play in. And we reimagined information through a storybook lens to dial up delight in messaging, bringing text to life with playful design moves like squiggly underlines and wavy type treatments.
