For their rebrand, we took a down-to-earth approach that honors the connection of skin health and good growing practices. We infused the logomark with earthiness by upping the weight of the letterforms and adding an organic curve to the A. We stayed close to the ground in messaging with lines like “from farm, forest & field”, “nourished by nature” and “grow your glow”. We elevated their packaging suite with earthly abundance and organic elegance to reflect the ingredients within, pairing clean, modern vessels with natural hues and swaddling them in ultra-sustainable molded pulp boxes.