Branding + Packaging + Website
CauseMedic creates luxurious CBD experiences that restore health to skin, body and state of mind. Highly hands on, they take to the farm, field, lab and spa to bring each treatment sustainably all the way from seed and soil to soak and serum. They came to us to represent their mindful process and forward-thinking therapies with an identity that works equally well for luxury hotel spa and DTC audiences.
Here’s How: In strategy, we positioned CauseMedic as bringing luxury into the wellness era, summed up by the tagline Truly Transformative. Then, we brought this ethos to a logomark that balances luxury and modern sensibilities. For the submark, we used delicate linework to bring a modern, clean twist to a heritage-style mark. And we gave the suite an ownable motif: an organic leaf encircled by an elegant ring of gold, symbolizing mindful luxury, to set in motion in digital layouts. Rich colors, textured materials, thoughtful messaging and clean design give the packaging suite a bold, elevated presence. UX, dev, design and copy come together in a full e-commerce site that houses everything CauseMedic.