Here’s How: For the logomark, we accentuated the + sign in the letterforms as a visual metaphor representing many things: a positive pregnancy test and new addition to the family, bringing two people together, and changing the conversation around fertility from Me to We. The submark symbolizes both sides of the pregnancy equation—sperm count for him and generative strength for her. Our packaging design tells a full story when His and Hers supplements come together, with design elements that complete each other when placed side-by-side, expressing the brand ethos.