Branding + Packaging
Little Fox invited us to help their ice cream brand evolve as they transitioned from pop-up to parlor in Oceanside, CA. For their shop era, we created a deliciously different identity that celebrates the natural ingredients, from-scratch making and creative seasonal flavors that make Little Fox so delightful.
Here’s How: Very few businesses actually make their ice cream from scratch with great natural ingredients, let alone mix them into new & novel flavors. It’s a true labor of love that makes every scoop special. To highlight that, we positioned Little Fox as Deliciously Different, From Start to Finish. We spoke to the benefit of that difference with the tagline Always a Treat. And celebrated it in a distinctively drippy logomark that feels fun, fluid and bold. Then, we brought the Little Fox mascot to life in sweet storybook-style illustrations that express curiosity, anticipation and joy. We combined these elements to create a considered packaging suite destined for everyday indulgence and occasion treats, from cakes & tacos to cups & cones. From logo & tagline to signage & social, an unexpected palette, bold presence and small moments of surprise & delight make the Little Fox brand special, joyful and memorable.