strategy + branding + packaging + website
Be a Smart
Wally came to us with a bold plan—reimagining dental care end-to-end to make it smarter, more effective, affordable and enjoyable. With virtual custom care from the comfort of home and a curated product box built for your mouth only, Wally At Home helps you create a routine that really works, on your terms. We also helped them brand their in-studio service, Care by Wally, with unlimited in-person cleaning, whitening and more in NYC.
Here’s How: We positioned Wally as A Better Way to a Brighter Smile. In messaging, we expressed an irreverent personality, technology-driven style and disruptive mission in the tagline Be a Smart Mouth. To bring our strategy to life, we developed a visual identity with a bright and refreshing feel, pushing thoughtful design to a vibrant, poppy place. Our logomark feels bold yet friendly, with a subtle smile in the Y. We selected a fresh palette with patterns that highlight the way oral care tools like (toothpaste, floss and brush bristles) resemble W’s. Photography choices that feel approachable, joyful and modern support the design. As does animation that adds energy and dynamism to the brand. Together, the full ecosystem conveys the bold ethos and innovative vision of Wally.