branding + packaging
& High Desert Boutique
Mark Maggiori and Petecia LeFawnhawk have a store in Taos with a highly curated collection of vintage clothing and accessories. We created a brand identity for the store that celebrates the spirit of the southwest and the perspective of its artist founders.
Here’s how: To bring a sense of place to the work, we explored the concept of pilgrimage. Then, we created a rich brand presence that evokes the spirit of the high desert through uncommon expressions and elevated materials. Inspired by museum collection cataloging, we balanced simplicity and sophistication throughout the suite, speaking to the life of the artist.