Naming + Strategy + Branding + Packaging
Desja came to us to brand their skincare line crafted with whole food ingredients, incorporating oils, fruits and vegetables for skin health. Throughout the suite, from naming and strategy to identity and packaging, we explored the ways self-care not only maintains us—it sustains us.
Here’s how: Positioning the brand as highly nutritious skincare, we highlighted the ways Desja’s collection nourishes both skin and spirit. The name feels grounded and sensuous, derived from the Old French des ja, meaning From Now. We brought it to life with a sinuously graceful, modern logomark, paired with an elegant circular D submark representing wholeness. We then crafted a decidedly elevated tagline, Bodycare For Your Highest Self and layered in the lead message From Now On. We selected a natural, rich palette to contrast with clean, geometric layouts for a lush, sophisticated effect. Then, we expressed the brand ethos with copy that encourages a healthy appetite for abundance.
MOMENTS, DESJA FEEDS OUR SKIN AND OUR SPIRITS.