Here’s how: Positioning the brand as highly nutritious skincare, we highlighted the ways Desja’s collection nourishes both skin and spirit. The name feels grounded and sensuous, derived from the Old French des ja, meaning From Now. We brought it to life with a sinuously graceful, modern logomark, paired with an elegant circular D submark representing wholeness. We then crafted a decidedly elevated tagline, Bodycare For Your Highest Self and layered in the lead message From Now On. We selected a natural, rich palette to contrast with clean, geometric layouts for a lush, sophisticated effect. Then, we expressed the brand ethos with copy that encourages a healthy appetite for abundance.