Here’s How: The identity brings to life the feeling of music with shapes and patterns that reverberate and ripple, referencing vintage recording gear and interfaces. The S icon resembles an abstract sparkle to represent the “minting” of collectible vinyl releases. We gave the packaging an elevated, archival feel with release dates and numbers designed to resemble a song’s run time and circular type treatments that reference record label stickers. The unboxing experience is considered at every step with a multifaceted, layered and tactile approach that enhances the premium feel. Mimicking the opening of a record player cover, the box transforms into a gallery display to showcase album artwork.