For their rebrand, rather than focus on all the ways Tumble is better than the competition, we honed in on what matters to Tumble customers—being together. We landed on “made for together” for the tagline, as a memorable way of expressing our differentiator. We updated the logo with a modern, friendly sans serif with exaggerated curves that brings the brand name to life. A considered yet playful palette adds warmth while rug rollout shapes evoke a sense of movement and depth in layouts. Brand messaging, compositions and type pairings come together to express a sense of ease, friendliness and intentionality throughout the suite, and the new website.