strategy + branding + packaging + website
Uchie is a healthier-for-you soda made with organic ingredients that doesn't compromise on taste. We helped them create a brand that stands out in the marketplace, with a distinctive look and original ethos.
Here’s How: Guided by strategy, we crafted the Very Tasteful tagline to represent both flavor and aesthetic style. Inspired by the art of the Light and Space Movement, we created unforgettable graphic elements that feel futuristic and didn’t shy away from packaging that would pop on the shelf. First, we created a logomark that feels clean and playful, with an innovative twist and added personality with contrasting type pairings throughout the suite. Then, we elevated a palette of classic colors with touches of future-forward silver. In messaging, we kept it simple and relatable, rounding out elevated copy with a friendly, lightly cheeky touch.