naming + Branding + Packaging + ART Direction
Ella Ola helps parents create a gentler everyday for delicate baby skin with science-first, plant-based skincare. Their collection nourishes, soothes and protects using the highest quality ingredients in formulations co-developed with leading experts: dermatologists, pediatricians and moms. We worked with Ella Ola on everything from naming to photography direction and more, helping them bring the highest standards to life with little ones.
Here’s how: We explored touch as the primary way we experience our world as infants, leading us to our positioning: Creating A Gentler Everyday. Guided by our strategy, we crafted a name that stood for the joy of touch and connection, inspired by the children’s handclap game, Stella Ella Ola. Then, we brought the EllaOla name to life with a logomark that feels fresh, gentle and elevated, speaking to parent-child bonding through connected letterforms. The tagline Next Generation Skincare speaks to a science-led next gen collection created for the next generation of the family. With a warm and reassuring tone to messaging, we appealed to discerning parents. In packaging, we kept the design clean, joyful and elevated, adding special celebratory moments through gold foil accents to represent the precious little things in life.