Here’s how: We positioned Global Nourish as performance bodycare with a wellness twist. In strategy, we focused on the feeling of wholeness—a whole body skincare line to make you feel whole again. This inspired the tagline Whole Body Beauty. We brought this brand ethos to life in a logomark that felt clean and worldly, rather than sterile or medical. Referencing the brand’s SoCal home, we added a bright, sunny pop to our palette of soothing hues and layered in textural natural elements that evoke ease and relaxation like palm fronds and tides. Translating these elements into packaging, we layered in embossed textures and interior color floods for surprise and delight moments. Then, we crafted elevated messaging with a dreamy undertone to express the brand ethos and personality.