Branding + Strategy + Packaging
Once
and for all.
Women with PCOS deserve better than choosing between a lifetime of prescriptions or intensive natural regimens. Ovii is the once-a-day symptom solution created by Dr. Thais Aliabadi, the OB/GYN empowering women to be their own health advocates. With the answers you need from an expert you trust, Ovii puts better health entirely in your hands.
The logo is modern, approachable and inviting, with a rounded ‘v’ infusing the mark with femininity. Fresh, confident colors express a groundbreaking way forward, bringing an optimistic sensibility to friendly typography. Ovii’s gold ‘O’ represents a higher standard, as well as a holistic approach to symptoms. Photography features real women, and makes inclusive representation a priority. To reinforce Ovii as the once-a-day way forward for all symptoms and bodies, we created the Ovii tagline Once and For All. Throughout the verbal identity, we blended determination, strength and commitment with welcoming, supportive tones to reflect the strategic positioning “empowered by expertise”.
