branding + packaging + website
Creating a new
Troop crafts full flavor canned cocktails with honest ingredients. We worked with Nimble SF to bring a brand for a new class of drinkers to life through an unforgettable visual identity. Going big on attitude was Troop’s strategy from the start. To complement bold brand messaging, we set out to create a presence that felt unexpectedly playful while letting the type do the talking.
Here’s How: We created a dynamic type treatment to serve as the main graphic device, stretching it across sizes and surfaces of the suite, adding a sense of depth. Paired with vintage-inspired badges that bring a whimsical pop to packaging, the treatment carries an unexpected fun quality throughout the suite for the ultimate first impression.