For Yacht Water, we created a cohesive brand identity with an elevated aesthetic, humorous perspective and serious mission. In playful messaging, we encourage drinkers to picture their future success as revenge for today’s setbacks, and to enjoy the win. We created the Make Waves message to remind the underestimated that the world needs their perspectives. We brought the boldness of the Yacht Water brand name to an elevated place with a serif that felt light, exquisite and airy. Throughout the identity, we used the horizon to symbolize a prosperous future. Using Arlan’s signature purple palette, we created a subtle gradient to represent the yacht’s sunset view of the horizon over the water. Waves in unexpected shapes and colors add a bold, graphic pop to cans and boxes.